Ease Pure Support heat protectant has been developed with a formula based on vitamin E, wheat protein and creatine. It provides thermal protection, sealing the cuticle, nourishing the hair fiber and preventing heat damage from styling accessories. Formulated with nanotechnology, where a blend of active ingredients have been encapsulated in lipid particles with a particle diameter greater than 200nm. In this way the active ingredient is able to confer high substantivity to the hair shaft and has a prolonged release, releasing its content over 12 hours after application of the product. The encapsulated particles are deposited on the damaged areas of the hair and gradually release the active ingredients, providing greater elasticity and softness to the hair, reinforcing its effect and giving the product multifunctionality.