The Ease Pure Support heat protectant was developed with a formula based on vitamin E, wheat protein, and creatine. It provides thermal protection by sealing the cuticle, nourishing the hair fiber, and preventing damage from heat styling tools. Formulated with nanotechnology, a blend of active ingredients is encapsulated in lipid particles with a particle diameter larger than 200nm. This allows the active ingredient to have high substantivity to the hair and prolonged release, gradually releasing its content for up to 12 hours after application. The encapsulated particles deposit onto damaged areas of the hair and gradually release the active ingredients, providing increased elasticity and softness to the hair, reinforcing its effect and providing multifunctionality to the product.