M I N O A : Discover the Beauty that Shines in You.

Welcome to Minoa, an innovative brand of hair products that combines tradition, expertise and a commitment to the health of both the professional and the client. Our name is a tribute to the ancient Minoan civilisation, which thrived on its sophistication and beauty, an inspiration that permeates our products and values.

We specialise in hair care, dedicated to providing and marketing the best products for beautiful, healthy hair. One of the fundamental pillars of our brand is environmental responsibility – we proudly do not test on animals, ensuring that beauty flourishes in harmony with respect for life.

Our products are true masterpieces, the fruit of more than 6 years of experience and collaboration with our partners who specialise in hair transformations and treatments. The state-of-the-art active ingredients incorporated into our formulas are the result of the high technical capacity of the professionals who make them, using cutting-edge technology and selected raw materials from extensive research.

We believe in the strength of professional partnerships – it’s the basis of what we do. We collaborate with hairdressers, for hairdressers, with the aim of launching the most advanced products and the most relevant services onto the market before any other brand.

Our mission is to truly put the customer at the centre of our business, empowering professionals to offer beauty solutions that transcend the conventional.

Our range of products covers both at-home and professional care, catering for our clients’ individual needs. From Brazil to the world, our products have reached prestigious salons on different continents, including France, the United Arab Emirates, Kuwait and the United States. Our global expansion is a testament to our commitment to excellence, as we continue to win hearts and hair around the globe.

At Minoa, we’re building more than a brand – we’re building a journey of beauty, health and collaboration. Our brand offers hair cosmetics that not only enhance your appearance, but also boost your confidence.

Welcome to our community, where tradition meets innovation, and beauty is a reflection of the care we have for you, our partners and the world we share.